Outdoor Signs for Business


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Understanding the concept of ‘first read.’
S
igns should have a focal point that immediately attracts your customer’s attention. Ideally, this should be your business logo or marketing message.

Free standing custom metal sign for Lake Champlain Chocolates in Vermont

Free Standing Outdoor Sign

Capture attention and use it.
Stand out with bold graphics or bright contrasting colors. Once you’ve got your customer’s attention, be sure your sign is clear and concisely communicates your marketing message.

 See, shop and purchase.
Nearly half of all retail sales come from impulse buys. If your store is poorly signed or lacks sign advertising all together, you’re robbing your business of critical impulse purchases.

Make sure your sign is easy to see.
Don’t hide your outdoor signs behind landscaping or a store shelf cluttered with merchandise. If the view of your sign is obstructed, no one will take the time to read it.

Ask for help.
Designing, producing and installing effective signage can seem overwhelming. It doesn’t have to be. A reputable signage company will have a team of friendly and professional graphic designers and production managers on-staff, who can help turn your ideas into reality. Their job is to help you – just ask.

Light it up.
Whether your sign is indoors or outside, it needs to be well lit. A few, inexpensive lights will ensure your sign is seen come day or night.

Set the mood.
Whether it’s contemporary and cool or upscale and luxurious, signs at the entrance to stores, businesses and restaurants tell customers the type of building they’re about to enter, and prime them for a positive experience.

Picture 386

Building Mounted Outdoor Sign

Hang it.
A hanging sign is the ideal signage solution for storefronts and restaurants in busy pedestrian areas. While pedestrians can sometimes miss large signs on top of buildings, a hanging sign positioned at eye-level will stand out.

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